New Racing Series to Debut on CBS: Groundbreaking Collaboration of New Racing Series Created by The Montag Group, Ray Evernham, Tony Stewart and George Pyne To…
In an exciting development for motorsport fans, the **Superstar Racing Experience (SRX) is set to take center stage on CBS Saturday nights during the summer of 2021. This innovative racing series, crafted by The Montag Group alongside NASCAR Hall of Famers Ray Evernham and Tony Stewart, and investor George Pyne, promises to deliver thrilling short-track racing that showcases both legendary drivers and rising stars.
A Fresh Concept in Racing
The SRX introduces a novel format that emphasizes head-to-head competition among elite drivers from diverse racing backgrounds. With a total of six races planned, each event will feature sprint races designed to put driver skill front and center, eliminating the traditional pit stops and focusing on pure racing action.
“Our goal is to bring the focus back to the drivers and their ability to compete
Unique Broadcast Experience
The partnership with CBS is aimed at providing fans not just with exciting races, but also with behind-the-scenes access that enhances the viewing experience. Each race will include a “halftime” break where drivers and crew chiefs can strategize and make adjustments, adding an element of drama and strategy.
CBS Sports Chairman Sean McManus expressed enthusiasm for the series, noting, “With the backing from legends in the racing industry, the quality of the drivers and competition, and the atmosphere created by short tracks, the SRX is a fantastic addition to our live summer sports programming.”
Competitive Integrity
Tony Stewart, a three-time NASCAR Cup Series champion, emphasized the competitive integrity of the series, stating, “The cars will be evenly matched, meaning talent will be the deciding factor in races.” This approach aims to create an intense competitive environment that highlights driver skill rather than technological advantage.
Bringing Fans Closer to the Action
The SRX aims to deliver an **exceptional at-track experience** while also providing marketers with unprecedented opportunities for exclusivity and integration across various platforms. The series is designed to resonate with today’s fans by utilizing modern media consumption habits.
Sandy MontagCEO of The Montag Group, shared his excitement about the project, emphasizing the focus on creating a dynamic new property that elevates the sport. He noted, “With an experienced ownership group and accomplished drivers, we look forward to redefining short-track racing.”
As the SRX gears up for its debut, the anticipation among racing enthusiasts is palpable. The series promises to combine **intense competition**, **unique storytelling**, and **high-stakes drama**, all under the bright lights of primetime television. With its focus on drivers and their stories, the SRX is poised to captivate audiences and breathe new life into short-track racing.
Fans can look forward to a summer filled with exhilarating racing action, starting in 2021, as the SRX aims to become a cornerstone of motorsport entertainment on CBS.
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