NASCAR Teases New Manufacturer: Kevin Harvick Weighs In on Future Possibilities as he gives advices

NASCAR Teases New Manufacturer: Kevin Harvick Weighs In on Future Possibilities as he gives advices

As NASCAR’s 2023 season came to a close with the championship-deciding race at Phoenix Raceway, attention quickly shifted to the sport’s future. In a press conference leading up to the race, NASCAR President Steve Phelps sparked speculation by confirming that talks are underway with a potential new manufacturer interested in joining the series. While Phelps didn’t confirm any specific brands, his comments about ongoing discussions have fueled excitement and curiosity among fans and industry insiders alike.

Currently, NASCAR’s competition is primarily between three major manufacturers: Chevrolet, Ford, and Toyota. However, the possibility of a new Original Equipment Manufacturer (OEM) entering the fray could significantly shake up the landscape of the sport. Phelps’ remarks indicate that these talks are more than just rumors, suggesting that a new contender could be in the works over the next few seasons.

One person who is excited about this potential change is former Cup Series champion Kevin Harvick. On a recent episode of his *Happy Hour* podcast,

Harvick discussed the possibility of a new manufacturer coming into NASCAR, specifically mentioning Honda as a potential candidate, though he noted he wasn’t certain about the brand. Regardless of the name, Harvick emphasized the importance of fresh competition.

“I think that if we can get another manufacturer to come into the sport, it just opens up opportunities for so many different teams,” Harvick said. His comments highlight a key point: adding a new manufacturer would not only increase competition at the top level but could create new opportunities for smaller teams looking to secure support from a new OEM.

Harvick also reflected on how the entry of Toyota into NASCAR in 2007 transformed the sport. At the time, many wondered how existing manufacturers like GM and Ford would respond. Harvick recalled a comment from GM’s CEO, who was determined that Toyota’s entry into the Truck Series wouldn’t go unanswered. “Well, we’re going to make them see our back bumper,” the CEO said. This led to GM actively seeking new truck teams, eventually sparking Harvick’s own full-time involvement in truck racing.

Harvick’s perspective underscores how the addition of a new manufacturer can shift the competitive balance and inspire innovation. It’s not just about the manufacturers; it’s about how new players can revitalize the sport, create fresh rivalries, and ultimately open up opportunities for teams and drivers at all levels of NASCAR.

As for the future, Phelps’ confirmation of ongoing discussions suggests that the arrival of a new OEM is becoming more likely. While the details remain unclear, the idea of new competition entering NASCAR is an exciting one, offering fans a glimpse into a potentially revitalized era for the sport. Whether it’s Honda or another manufacturer, the prospect of a new contender joining Chevrolet, Ford, and Toyota could make for an electrifying few seasons ahead.