KISS Catalog and Brand to Pophouse Entertainment: What’s Next for the Legendary Band?

 

In a significant move that marks a new chapter for one of rock’s most iconic bands, KISS has sold its entire catalog, brand, and intellectual property to Pophouse Entertainment Group for a reported $300 million.

The sale comes just after the conclusion of KISS’s monumental *End of the Road World Tour*, a farewell trek that ended in December 2023 with a spectacular show at Madison Square Garden in New York City. As the band wraps up its live performances, KISS is not disappearing from the public eye anytime soon—in fact, they are set to be reinvented for the digital age.

What’s Happening Now?

Pophouse Entertainment, known for its work in merging entertainment with cutting-edge technology, now controls the vast legacy of KISS. The deal encompasses the band’s music catalog, their brand, and a

range of intellectual property assets. This means the iconic imagery of the band’s makeup, their trademark stage shows, and even the band’s history are now in the hands of Pophouse, which plans to develop a series of innovative projects.

Perhaps the most groundbreaking aspect of this partnership is the development of digital avatars of the band members. With the help of Pophouse’s advanced technology, KISS will continue to perform for fans—albeit in a new, virtual form. These avatars will allow the band to “perform” for audiences worldwide even though the original members are no longer on stage. This development is part of Pophouse’s broader strategy to take the band’s legacy into the metaverse and other digital spaces.

Additionally, Pophouse has big plans to expand the KISS universe through the creation of a KISS biopic and documentary. Fans can expect a deep dive into the band’s history, their rise to global stardom, and the personalities behind the famous personas. These projects will help to immortalize the band’s story for future generations, preserving their impact on rock ‘n’ roll culture.

What’s Next for KISS?

While KISS’s physical tours are now behind them, the band’s influence is set to continue. Pophouse Entertainment’s roadmap includes the creation of an avatar-led KISS show, scheduled for 2027. This virtual concert experience will likely bring the band’s explosive performances to a new generation of fans who may not have been able to witness the original live shows.

Pophouse’s strategy also includes exposing KISS to younger audiences who may not have been as familiar with the band’s music and larger-than-life persona. By introducing KISS in the form of digital avatars and multimedia projects, Pophouse hopes to introduce the band to a new wave of fans while preserving the legacy of KISS for decades to come.

A New Era for KISS

KISS’s deal with Pophouse represents a bold step into the future for a band that has always embraced larger-than-life spectacle. As the rock world continues to evolve, the band’s legacy seems more secure than ever. Through innovative digital platforms, KISS will continue to entertain and inspire audiences, proving that even the most iconic rock bands can adapt to the times without losing the essence of what made them great.

For now, while KISS’s final tour may have ended, their story is far from over—it’s just entering an exciting new chapter.