Congratulation Steffi Graf as she has been yet made $50m per annum Brand Ambassador of….
Germany’s tennis legend, Steffi Graf, who dominated the sport for nearly two decades in the 1980s and 1990s, has been appointed as the brand ambassador for Kerala’s renowned Ayurveda healthcare system. This decision, announced by Kerala’s Chief Minister Oommen Chandy, marks a significant step in promoting the state’s traditional health practices on a global stage.
At 46, Graf continues to inspire, now not only through her illustrious sports career but also by endorsing holistic health practices. The Kerala tourism department has been granted approval to sign an agreement with the former World No. 1 tennis player as part of their ‘Visit Kerala Scheme.’ This collaboration is aimed at leveraging Graf’s international stature to attract more visitors to Kerala, especially those interested in the healing powers of Ayurveda.
Graf, who has won an astounding 22 Grand Slam singles titles and held the World No. 1 ranking for a record 377 weeks, is no stranger to excellence. Her legendary status in tennis makes her a fitting ambassador for
The decision to bring Graf on board comes as part of Kerala’s broader strategy to boost tourism, particularly focusing on Ayurveda, which attracts thousands of visitors from across the globe each year.
The state’s rich tradition in Ayurveda, combined with Graf’s endorsement, is expected to enhance Kerala’s appeal as a wellness destination.
The ‘Visit Kerala’ campaign, which includes the ‘Season of Surprises 2015-16,’ is poised to benefit greatly from this partnership.
As a favorite destination for German tourists, Kerala’s decision to enlist a German sports icon underscores the state’s intent to deepen its connection with European markets.
Steffi Graf’s association with Kerala Ayurveda is anticipated to bring new attention to the ancient practice, further solidifying Kerala’s position as a leading destination for holistic health and wellness.
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