Gene Simmons Defends Charging More Than $12K for Fans to Be His ‘Personal Assistant’ on Tour

 

Gene Simmons, the legendary bassist and co-lead singer of KISS, is standing firm behind his decision to offer fans the opportunity to pay more than $12,000 to be his “personal assistant” and “band roadie” for a day during his upcoming tour. In an interview with the *New York Post* on March 25, the 75-year-old rock icon explained his rationale behind the hefty price tag for what he calls “The Ultimate Gene Simmons Experience.”

A Unique Fan Experience

Simmons, who has always been known for his larger-than-life persona and bold business moves, reflected on his own childhood fascination with the behind-the-scenes world of rock ‘n’ roll. “When I was a kid and went to see shows, I was always curious, ‘What’s it like when they’re in a hotel? What’s it like when the stage is set up? What’s it like being onstage when they’re performing and seeing the audience from the stage?’” he shared with the New York Post

Driven by this curiosity and the desire to offer fans a glimpse into the inner workings of the rock star lifestyle, Simmons decided to take a bold step that no other musician had done before. “I decided, ‘You know what, nobody’s ever done it. Why not open the idea to be my personal roadie for the day?’” he added.

**What’s Included in ‘The Ultimate Gene Simmons Experience’**

For a cool $12,495, plus the cost of an original concert ticket, fans will get the opportunity to become Simmons’ personal assistant for a day. The package includes everything from breakfast with the KISS icon at the hotel, to

accompanying him on his journey to the gig, and helping set up the stage. Fans will even have the chance to be right next to Simmons onstage during the performance.

“You meet at the hotel where you have breakfast together or, you know, whatever floats your boat,” Simmons described. “You ride with me to the gig. You can set up amplifiers and drums to your heart’s content. You’re onstage, right offstage to my right. You can video the crowds, whatever. And I pull you onstage to sing a song with me.”

As part of the experience, the lucky fan will also receive a bass guitar signed by Simmons himself, adding another layer of exclusivity to the already rare opportunity. Simmons has emphasized that only one person per venue will be able to purchase this once-in-a-lifetime chance.

An Exclusive Behind-the-Scenes Experience

In addition to the “personal assistant” role, Simmons’ package includes several other high-end perks. Fans will have the opportunity to meet Simmons and his band, observe the soundcheck, enjoy a meal with him, and experience the backstage atmosphere. The roadie will also be introduced to the crowd during the show, making them an integral part of the concert’s energy.

The package represents a unique opportunity for KISS fans to get as close as possible to the rock-and-roll experience, while also offering them the chance to play an active role in the performance itself.

Other Experiences on Offer

Alongside the “Ultimate Gene Simmons Experience,” Simmons is offering another exclusive package called the “Gene Simmons Bass Experience.” This offering allows a fan and three guests to meet Simmons backstage, take home a signed bass guitar, and even get the instrument personalized. The price for a non-stage-played bass guitar is $6,500, while the more exclusive, stage-played guitars will set fans back $12,500.

Both experiences are available for a limited time, and Simmons made it clear that these premium packages are only available for one fan per venue, further increasing their rarity and value.

A Bold Business Move

While some fans may view the high price tag as a bit extravagant, Simmons’ bold move is consistent with his history of making calculated business decisions that keep him at the top of the rock ‘n’ roll game. Over the years, he has successfully turned his persona into a brand, capitalizing on the KISS legacy and offering fans exclusive, high-ticket experiences. For Simmons, the $12,000 price tag is simply a reflection of the unique and unparalleled experience he is offering.

Ultimately, Simmons is providing an opportunity that many fans would never have dreamed of—a chance to walk in the shoes of a rock star and experience the music world from a backstage perspective. Whether you see it as an extravagant indulgence or the ultimate fan dream, Simmons is unapologetic in his offering. As he pointed out, “Nobody’s ever done it.”

For diehard KISS fans, the chance to be part of rock history with Gene Simmons for a day might just be worth every penny.