In one of the biggest sponsorship moves of the year, **Haiden Deegan** has officially parted ways with **Thor MX** and signed a landmark deal with **Fox Racing**, signaling a bold new era for one of motocross’s fastest-rising stars. The **Monster Energy Yamaha** rider, known for his explosive riding style, fierce competitiveness, and magnetic personality, continues to expand his brand both on and off the track — and this latest move cements his place among the sport’s elite.
The 19-year-old **2024 AMA 250SX Champion** will make his **first appearance in Fox gear** at the **World Supercross (WSX) Grand Prix** on **November 29** in **Australia**, where he’ll make his long-awaited debut on the global supercross stage. The event, already one of the most anticipated in the sport’s calendar, will now carry even more buzz as fans get their first look at Deegan in his new, iconic Fox Racing kit.
For Deegan, this partnership marks more than just a gear change — it’s a statement. Fox Racing has long been synonymous with motocross greatness, sponsoring legends like Ricky Carmichael, James Stewart, and Ken Roczen. By joining that legacy, Deegan steps into the same lineage of riders who defined eras of the sport through their talent and personality.
In a statement following the announcement, Deegan expressed his excitement and gratitude for the opportunity. “I’ve always looked up to riders who wore Fox,” he said. “They’ve been part of some of the biggest moments in motocross history, and now I get to be part of that story. I’m hyped for this new chapter — new gear, new energy, and new goals.”
Fox Racing echoed the enthusiasm, calling Deegan a “once-in-a-generation talent” whose influence reaches far beyond the track. “Haiden represents the future of motocross — fearless, driven, and authentic,” said a Fox spokesperson. “He embodies the energy and innovation that Fox stands for. We’re proud to welcome him to the family and can’t wait to see what he does next.”
The partnership aligns perfectly with Deegan’s growing global profile. With a massive social media following, a marketable personality, and a last name that already carries legacy in American motorsport, Deegan has become one of the sport’s most marketable figures. His father, **Brian Deegan**, a freestyle motocross icon and founder of the Metal Mulisha brand, helped revolutionize motocross culture — and Haiden is clearly carving his own modern path.
Fans have watched Haiden evolve rapidly from a promising amateur into a championship-winning pro. His 2024 AMA 250SX title solidified his reputation as one of the fiercest young competitors in the sport, known for his aggressive starts, bold passing, and confidence beyond his years. Now, with the backing of Fox Racing, he’s poised to take that momentum to an international audience.
The switch also comes at a pivotal time in Deegan’s career. His debut at the WSX Grand Prix in Australia will not only showcase his skills on a world stage but also serve as a preview of his transition into the upper echelons of professional supercross. The move to Fox — a brand known for elevating its athletes into global icons — adds to the anticipation of what could be the next defining phase of his journey.
Deegan’s charisma, coupled with Fox’s iconic look and marketing power, creates a partnership that’s bound to make waves across the motocross industry. As one fan commented online, *“It’s the perfect combo — the hottest rider in the sport teaming up with the hottest brand in motocross.”*
As Haiden gears up for the WSX Grand Prix on November 29, the motocross world will be watching closely — not just to see how he performs, but to witness the beginning of what could be the next great rider-brand partnership in modern motocross history.
With Fox Racing now in his corner, Haiden Deegan isn’t just racing for wins — he’s racing to define the future of the sport.
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