
JUST IN:-As of now, there is available information or credible reports confirming that Charles Elliott has signed a multi-million-dollar deal with the NASCAR Chairman. However, NASCAR’s most popular driver, Chase Elliott, has recently secured significant partnerships and contract extensions that underscore his.
In a groundbreaking move for NASCAR, Chase Elliott and Hendrick Motorsports announced a multi-year partnership with Amazon Prime Video in January 2025. This collaboration marks Amazon’s debut as a primary sponsor in NASCAR, with Prime Video set to sponsor Elliott’s No. 9 Chevrolet Camaro ZL1 in three races each season through 2027. The sponsorship kicked off at Talladega Superspeedway, featuring a special livery promoting Amazon’s NASCAR coverage .
While financial terms were not disclosed, the deal is considered a significant investment, reflecting Amazon’s commitment to expanding its presence in live sports broadcasting. Stacey Rosenson, Amazon’s Director and Head of U.S. Sports Marketing, expressed enthusiasm about the partnership, stating, “We’re thrilled to work with Hendrick Motorsports and Chase Elliott as we begin our NASCAR coverage in 2025.”
Longstanding Partnership with NAPA Auto Parts
Chase Elliott’s relationship with NAPA Auto Parts has been a cornerstone of his racing career. NAPA first sponsored Elliott in 2014 during his time in the Xfinity Series and has remained a primary sponsor throughout his ascent in NASCAR. In April 2025, NAPA celebrated its 100th anniversary with a special gold paint scheme on Elliott’s car at Texas Motor Speedway, highlighting the enduring partnership .
Elliott has often credited NAPA’s support as pivotal to his success, stating, “NAPA has defined my entire career… if they don’t come on board, I don’t think 2014 happens.” The multi-year extension of their sponsorship ensures that NAPA will continue to be a significant presence on Elliott’s car for the foreseeable future .
Five-Year Contract Extension with Hendrick Motorsports
In February 2022, Hendrick Motorsports announced that Chase Elliott had signed a five-year contract extension, securing his position with the team through the 2027 NASCAR Cup Series season. Team owner Rick Hendrick praised Elliott, saying, “Chase is a champion on and off the track… His talent inside the race car is undeniable, and he’s just scratching the surface of what he can do” .
Elliott, the 2020 NASCAR Cup Series champion, has consistently demonstrated his prowess on the track, with 19 career Cup Series victories and a reputation as a fan favorite. His commitment to Hendrick Motorsports and the sport at large continues to solidify his status as a leading figure in NASCAR.
While there is no information regarding a deal between Charles Elliott and the NASCAR Chairman, Chase Elliott’s recent partnerships and contract extensions highlight his significant role in the sport’s present and future.
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